What is programmatic definition?

Programmatic definition refers to the automated process of buying and selling digital advertising inventory through software and algorithms instead of traditional human negotiations. This process involves the use of real-time bidding, data-driven targeting, and machine learning to identify the most relevant audience and display ads that are personalized and contextually relevant. Programmatic advertising is efficient, scalable, and provides advertisers with greater control and transparency over their ad performance. It also allows for better optimization of ad spend and ROI by enabling data-driven decision-making and audience segmentation. Programmatic technology is constantly evolving, and the use of programmatic advertising is expected to continue to grow rapidly in the coming years.